The Project Brief:

94.9% of polled respondents reported that the initial crisis calls stopped them from killing themselves.

...but who's going to remember 1-800-273-8255?

Drive awareness of the new number, 988. Help give 988 an identity and make it as ubiquitous with suicide prevention as 911 is with emergencies.

Be subversive, unorthodox, and disruptive.

Budget is unlimited.

My solution: 

What if ________ Could Have Called 988?

Taking well-known suicide cases and present a glimpse at a world where they lived on.

Remembering that the budget is unlimited, animate Kurt Cobain in holographic form to play the Super Bowl Halftime Show alongside surviving Nirvana members.